利用者:Marla26ql78

出典: Game Catalog 1983

Keeping up with stories about legendary online entrepreneurs who hit the big time after getting a #1 rank in numerous popular search engines? It is likely you wondered what it would take for you to achieve that elusive #1 spot inside search engine result pages (SERPs). Search Engine Optimization (SEO) plays a huge role in ensuring that your business gets the best possible search engine ranking, which can lead to increased sales for your online company.

What is Search Engine Optimization (SEO)?

Search engine optimization is the procedure of modifying web site content and meta-information to boost the search engine ranking from the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), as well as the internal (links between pages about the same site) and external (links between pages on different sites) link structure of the web site.

Impact of High Serps on Sales

Internet survey estimates that between 70% and 90% of online shoppers use search engines like google to find a specific service or product. Let's examine factors that influence sales to view how effective search engine optimization can improve your revenues.

Three metrics have to forecast online sales: the common ticket, the conversion rate, and the amount of web site traffic:

1. The common ticket is the amount of money spent by a customer on the typical transaction. Computer and electronics stores have high average tickets (hundreds or 1000s of dollars), while bookstores have low average tickets (tens of dollars).

2. Web Site traffic is measured from the number of site visitors, typically expressed as the number of page views monthly.

3. Conversion rates are the number of sales divided from the number of page views each month, expressed as a percentage.

Let's look at an example. The Ultimate Taupe Widget (UTW) store posseses an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views monthly. The estimated monthly sales are $2,500 ($25 average ticket * 0.02 conversion rate expressed like a decimal * 5,000 page views per month). Achieving a high serps will increase the number of page views, and therefore increase sales. On this example, if traffic doubles to 10,000 page views monthly, UTW's monthly sales should (approximately) be used as well (to $5,000).

Understand that a high search engine rank will develop a measurable increase in traffic as long as there is significant marketplace curiosity about taupe widgets and your site appears in the first thirty search engine results.

However, search engine optimization is not going to produce measurable results when there is very little demand for taupe widgets. The #1 spot in search engine result pages is not particularly impressive only if two people search for "taupe widgets" every month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to look engines to locate information. Search engines like google examine page content to ascertain whether a specific page is applicable for a particular search word or phrase. Thus, effective keyword selection is probably the cornerstones of search engine optimization.

Each keyword is seen as an supply (number of search engine result pages) and demand (variety of searches). The easiest way to boost search engine rank is to select keywords that have favorable supply-demand characteristics; that is certainly, ones with a relatively popular and a relatively low supply. It really is much more difficult to increase the search engine position of a page on a high supply, competitive keyword.

Best keywords must be relevant to your products or services line, as well as your field. A #1 rank for "navy widgets" is worthless let's say you sell taupe widgets exclusively. A possible customer will find your page, quickly learn that you don't sell any navy widgets, and promptly go elsewhere. Essentially, the conversion rate for irrelevant search engine hits is very close to zero.

Using Keywords Effectively

Selecting a set of target keywords could be the first step in search engine optimization. The second step is using them by the body processes, title, headings, and meta-tags of your page.

Include the target keywords inside text of the page. Don't go crazy, though --- the keywords should fit smoothly to the surrounding text. Search engines use several techniques to detect excessive keyword density, or way too many keywords stuffed into hardly any supporting text, and may reduce the rank accordingly. A webpage has too many keywords when they interfere with the general flow in the text on a page and check to be glaringly out of place

The title tag should contain information that describes the page. If you do not operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag since the first line of your listing inside search engine result pages. Strive to help make your title tag say "click me" to some prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." isn't.

Incorporate keywords in to the headings on the page, in addition to into emphasized sections (bold or large text). Despite the fact that search engines are de-emphasizing descriptive meta-tags, include keywords inside them nevertheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should have a set of keywords (separated by commas) that list key concepts mentioned about the page.

Understanding the basics of search engine optimization is a first step in creating an optimized, well-positioned internet site.